San Francisco Real Estate: Enough about 1st Time Buyers! What About the “1st Time Sellers”?

Real Estate Realities: …Tales from the front line of buying and selling San Francisco real estate   There is a lot of talk today about historically low interest rates & the amazing opportunity for “first time buyers.” A Great Time to Trade Up!There is little doubt that this is the best time in 30 years for those in the position to buy their first home. But, did you know that it’s also an ideal time for many to “trade-up” from their starter home? It is likely that … [Read more...]

Weekly Update: Zephyr Real Estate New Listings For Sale in San Francisco

Check out this week’s list of new Zephyr Real Estate listings for sale in San Francisco. Other resources: Search the entire San Francisco MLS. Get Market Tracker for SF real estate market stats and neighborhood information. Have a question or need some help buying or selling a home in San Francisco? … [Read more...]

Transbay Housing Update – San Francisco, CA

"The San Francisco Redevelopment Agency has awarded Golub and Co. and Mercy Housing the rights to develop 557 units of housing on Folsom Street.  This is a deal that will generate upwards of $30 million that will be used for the Transbay Terminal. Transbay Terminal Under WayThe proposal includes 407 units of market rate housing and 150 affordable units.  The site lays on Blocks 6 and 7 in the Transbay District on Folsom Street between Beale and Fremont; it is currently owned by the state. … [Read more...]

Muttville’s Holiday Pop Up (Pup Up?) Adoption Shop !

I play favorites, I won't deny it.  I have a favorite taqueria, pizza joint (one on the West coast and one on the East coast, of course), bar, a favorite donut shop and a  favorite Animal Rescue Organization.  Muttville Senior Dog Rescue is my favorite Animal Rescue Organization in San Francisco.  This Potrero Hill-based organization does fantastic work and their dedication to saving senior dogs is incredible.  I have been lucky enough to be the guardian for 3 Muttville Seniors and another … [Read more...]

1st Annual Noe Valley Holiday Wine Walk on Wednesday, December 7th, 2011

There is no doubt that Team SFHotlist is a full-service Real Estate team.  They help you sell, help you buy and help you with any other of your Real Estate needs.  They'll go the extra mile, or, the extra pour, as the case may be at the  1st Annual Noe Valley Holiday Wine Walk.  Come visit us at Zephyr's 24th Street office on Wednesday evening, Dec 7th, 4-6pm and we'll show you our mad wine pouring skills which are only rivaled by our mad real estate skills. Enjoy the festive holiday … [Read more...]

Why Email Is the Social Media Marketing “Secret Weapon”

Why Email Is the Social Media Marketing “Secret Weapon”

I know, it seems weird, right? Email is supposed to be dead. These days it's all about social networking, mobile marketing, and the latest and greatest hot new platform. But here's the thing. If you want to get your readers to take action (whether that's buying a product or service, thinking in a new way, or changing a behavior), email is still the proven best way to make that happen. In test after test, email comes out on top for influencing reader behavior. Ahead of social media, … [Read more...]

How Generate Can Help You Build Your List

How Generate Can Help You Build Your List

First things first -- why is it called Generate? Because the Generate child theme was designed specifically to build your list. In other words, to capture the email addresses of people who want to know more about who you are and what you do, so you can make offers they may be interested in. Even though "lead generation" is a marketing term, Generate isn't just for marketing. It's for anyone who wants to collect a database of email addresses, for further communication that persuades readers to … [Read more...]

3 Steps to Getting More Email Opt-Ins

3 Steps to Getting More Email Opt-Ins

Some readers are going to know right away that they want to sign up for your email list. They might sign up immediately from your home page, or from a sidebar on one of your blog posts. But what happens when they don't jump in right away? Is there a way to give them a "second chance" -- another opportunity to join you? You bet there is. You can harness one of the most effective tools for any persuasive content … the landing page. Here's how it works. Step 1: Create a page The first step … [Read more...]

Why We Made Generate Mobile-Responsive

Why We Made Generate Mobile-Responsive

You might be wondering -- what the heck is "mobile-responsive" anyway? Well, a mobile-responsive theme is the latest evolution in creating sites that look great across all kinds of devices -- including the mobile phones and tablets that are becoming some of the most common ways our readers see our sites. … [Read more...]

Email Marketing Is Mobile Marketing

Email Marketing Is Mobile Marketing

So you want to boost your mobile marketing, right? That's smart ... mobile is the way to go, as mobile devices get wider and wider adoption. And what's the very first weapon you should fire off in your quest for the mobile reader? Wait for it ... Email. … [Read more...]