I know, it seems weird, right? Email is supposed to be dead. These days it's all about social networking, mobile marketing, and the latest and greatest hot new platform. But here's the thing. If you want to get your readers to take action (whether that's buying a product or service, thinking in a new way, or changing a behavior), email is still the proven best way to make that happen. In test after test, email comes out on top for influencing reader behavior. Ahead of social media, … [Read more...]
December 1, 2011 by Leave a Comment
How Generate Can Help You Build Your List
First things first -- why is it called Generate? Because the Generate child theme was designed specifically to build your list. In other words, to capture the email addresses of people who want to know more about who you are and what you do, so you can make offers they may be interested in. Even though "lead generation" is a marketing term, Generate isn't just for marketing. It's for anyone who wants to collect a database of email addresses, for further communication that persuades readers to … [Read more...]
December 1, 2011 by Leave a Comment
3 Steps to Getting More Email Opt-Ins
Some readers are going to know right away that they want to sign up for your email list. They might sign up immediately from your home page, or from a sidebar on one of your blog posts. But what happens when they don't jump in right away? Is there a way to give them a "second chance" -- another opportunity to join you? You bet there is. You can harness one of the most effective tools for any persuasive content … the landing page. Here's how it works. Step 1: Create a page The first step … [Read more...]
December 1, 2011 by Leave a Comment
Why We Made Generate Mobile-Responsive
You might be wondering -- what the heck is "mobile-responsive" anyway? Well, a mobile-responsive theme is the latest evolution in creating sites that look great across all kinds of devices -- including the mobile phones and tablets that are becoming some of the most common ways our readers see our sites. … [Read more...]
December 1, 2011 by Leave a Comment
Email Marketing Is Mobile Marketing
So you want to boost your mobile marketing, right? That's smart ... mobile is the way to go, as mobile devices get wider and wider adoption. And what's the very first weapon you should fire off in your quest for the mobile reader? Wait for it ... Email. … [Read more...]
December 1, 2011 by Leave a Comment
How to Build an Email List that Persuades
So, you're convinced ... you want to build an email list that engages your readers, builds a relationship, and persuades your audience to take the actions you want? How do you do that, exactly? … [Read more...]
December 1, 2011 by Leave a Comment
Sample Post With a Blockquote
This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is … [Read more...]
December 1, 2011 by Leave a Comment
Sample Post With Headlines
Headline 1 Headline 2 Headline 3 Headline 4 Headline 5 Headline 6 … [Read more...]
January 2, 2007 by Leave a Comment
Fed Holds Steady, Sees “Firming” in Housing
Hey, you heard it hear first!! The market is heating up. Well, hopefully, we'll just continue to have a phenomenal city in which to own real estate but still. The Fed has left the Federal Funds Rate at 5.25%. … [Read more...]
