Danielle Lazier

Danielle was blogging before we even had a word for it! She would go out and find the best deals in town: the hidden gems, diamonds in the rough, and dream homes. Then, she’d write about them from the perspective of what it was like to actually live there. It was more like a clever restaurant review than a boring property description! Her goal was always to make selling or purchasing real estate a fun, positive experience.

About Danielle

With SFHotlist.com and my other social real estate endeavors, I aim to provide helpful information on the San Francisco real estate market and economy as well as home buying & selling insider tips and tricks. No matter where you are on your real estate journey, I believe in harnessing the power of high-demand, low-supply San Francisco real estate to build a secure future.

My mantra: Buy what you can afford, as soon as you can afford it and watch your financial security and substantial tax savings grow over the years. In other words, to get to the penthouse, you must first get on the elevator.

Danielle Lazier to Speak at Inman Real Estate Connect San Francisco

Danielle Lazier to Speak at Inman Real Estate Connect San Francisco

Mic Check. I get to speak at Inman Real Estate Connect in Downtown San Francisco! Next week, I'll be speaking on a panel about internet marketing for real estate. As an avid real estate blogger and internet marketer for the past 12+ years, this is a topic on which I am passionate. Much has changed since SFhotlist was founded in 2002 but the basic principles of how to turn "internet leads" into real clients - San Francisco home buyers and sellers - remains the same. Provide  transparent … [Read more...]

Why Work With A Buyer’s Agent When Buying a Home in San Francisco

I got into the San Francisco real estate game back in the dark ages. Okay, it was 2002 but believe it or not, the MLS was not yet online. It was on the computer but as a downloadable program available only to licensed agents. The real estate agent was the gatekeeper. If you wanted to get to the listing, you had to go through us.  As we all know, this was not to last much longer. Real estate changed and it changed swiftly. Over the following decade, more and more housing information became … [Read more...]

December is the Best Time to Buy a Home in SF!

If you were a San Francisco real estate agent, you'd know that the holidays are a good time to buy a home in San Francisco. You would be privy to the endless office meetings in which fellow Realtors recount tales of  clients getting the home they want over the holidays. Believe me, I know.  After almost 12 years in the business at four different San Francisco real estate brokerages - Re/Max, Zephyr, Vanguard and now, Climb Real Estate Group, it is the same story, every year. The managers talk … [Read more...]

Let’s Talk about List Price, Baby.

Let’s Talk about List Price, Baby.

Let’s talk about you and me. Let’s talk about all the good things and the bad things that may be.. Salt N Pepa 4 Eva! Let’s not talk about..., let’s talk about San Francisco real estate and the difference between list price and market value. I’m here to help you make sense out of the madness that is our local SF housing market. So, let’s talk about list price. What it is. What it is not. When I meet with a prospective home buyer, we discuss their goals in detail, they ask and I … [Read more...]

Climb Real Estate Group: Our New (Professional) Home

According to the astrological charts, they say 2013 is a year of big change. Plus, it's the Year of the Snake (my year) so all signs point to shaking things up!  I have accepted an offer to join the Climb Real Estate Group as their Sales Director and Senior Broker-Associate. As such, my SFhotlist team and I are moving from Zephyr to our new digs. Climb shares my passion for innovation, creativity and technology so it's a perfect fit for the next chapter of real estate.   Climb Real Estate … [Read more...]

6 Reasons San Francisco Real Estate Kicks Butt

6 Reasons San Francisco Real Estate Kicks Butt

This week, I had the privilege of listening to the indefatigable local San Francisco real estate expert, Carole Rodoni, give a talk on the state of the local San Francisco real estate market. Boy, is she sharp! The woman clearly has more experience and knowledge in her pinky finger than most of the Realtors in town! Just sayin... Anyway, I wanted to share my favorite takeaway from her talk. Rodoni calls San Francisco an International Eco-Environment and as such, can only be compared to other … [Read more...]

San Francisco Agent Property Tour Photos

San Francisco Agent Property Tour Photos

Need a break from enjoying all of this amazing Spring weather we're having?  Stay inside for a few minutes and check out a few photos from this week's San Francisco Agent Property Tour.  This week, we posted them on our Facebook page. But since we're nice, we'll put a few here, too. Enjoy!   … [Read more...]

Tuesday San Francisco Agent Property Tour Photos

Tuesday San Francisco Agent Property Tour Photos

Yup. We're back and with a new set of San Francisco Agent Property Tour photos for you.  We're trying to make this a weekly post type of thing because we know how much fun it is to look at photos from the different homes and neighborhoods around San Francisco.  Okay. Confession time.  This is hardly work for us. We LOVE touring San Francisco homes because we enjoy seeing the fantastic design innovation, creativity and imagination put into homes in our fair city (and beyond!).  Add to that our … [Read more...]

Take a San Francisco Property Tour With Us!

Take a San Francisco Property Tour With Us!

Pretend you're a Realtor for the next few minutes and join us on a San Francisco property tour! Yesterday was Tuesday which meant Real Estate Agents across San Francisco spent an inordinate amount of time in their cars, driving around the city, double parking, grabbing lunch on the go and looking at property. It is a weekly event known in the biz as "Broker Tour".  We at SFhotlist also like to call it "Agent Property Tour" - it's an opportunity for agents to preview property which is currently … [Read more...]

Hey, Mr. and Mr. San Francisco Home Seller, Get a Move On!

Hey, Mr. and Mr. San Francisco Home Seller, Get a Move On!

It's a Seller's Market in San Francisco, dontcha know? Recently, I sent an email out to my client base about the current San Francisco seller's real estate market...how we are experiencing a lack of listing inventory and a STRONG seller's market in many SF neighborhoods. This means multiple bids and substantially increased sales prices for many properties and San Francisco home sellers. Today's home buyers are motivated and many of them have buckets of cash to spend. Why not let them spend it … [Read more...]