Danielle Lazier

Danielle was blogging before we even had a word for it! She would go out and find the best deals in town: the hidden gems, diamonds in the rough, and dream homes. Then, she’d write about them from the perspective of what it was like to actually live there. It was more like a clever restaurant review than a boring property description! Her goal was always to make selling or purchasing real estate a fun, positive experience.

About Danielle

With SFHotlist.com and my other social real estate endeavors, I aim to provide helpful information on the San Francisco real estate market and economy as well as home buying & selling insider tips and tricks. No matter where you are on your real estate journey, I believe in harnessing the power of high-demand, low-supply San Francisco real estate to build a secure future.

My mantra: Buy what you can afford, as soon as you can afford it and watch your financial security and substantial tax savings grow over the years. In other words, to get to the penthouse, you must first get on the elevator.

San Francisco Loves To Love Victorian Architecture

San Francisco Loves To Love Victorian Architecture

Part of what makes San Francisco so beautiful is the diversity of its architecture. The oldest architecture in San Francisco, besides the Native American housing that was designed more for mobility than endurance and the adobe buildings brought to us in part by European missionaries, is Victorian architecture. And while we love a nice row of intact Victorians, no San Franciscan is surprised by the sight of a Victorian nestled up against anything from Mission to Modern. Like the city we love, our … [Read more...]

Popular Neighborhoods in SF: Notable Noe Valley

Popular Neighborhoods in SF: Notable Noe Valley

Roughly bound by 21st, Randall, Dolores, and Grand View Streets, Noe Valley is one of the most desirable neighborhoods in SF in large part because of the high quality of life. Living in Noe Valley keeps you firmly planted in the central core of the city but able to enjoy a more mellow, less “hustle and bustle” lifestyle. And the real estate is booming! Proximity to Silicon Valley and downtown SF, sunny weather, and charming residential streets combine synergistically to create a highly localized … [Read more...]

Understanding the Home Loan Process

Understanding the Home Loan Process

  This guest post, an overview of the home loan process, is brought to you by Stanley Erker, Wells Fargo Home Mortgage Consultant. Here's what Stanley has to say: The home loan process is a series of milestones beginning with the initial consultation and ending with the closing of escrow. For buyers preparing to purchase a home it’s important to be proactive in receiving a mortgage pre-approval prior to submitting an offer. Getting pre-approved is particularly important in seller's … [Read more...]

Beautiful Bernal Heights Real Estate Update

Beautiful Bernal Heights Real Estate Update

  Living in Bernal Heights, although it is one of the San Francisco housing market's hottest neighborhoods, isn't exactly about status, and that's part of what makes it truly cool. Of course, it's easy for me to say that: I've been living in Bernal Heights and watching it grow and evolve as a neighborhood, since 2004. To me, Bernal Heights is about livability, quirky charm, and diversity. You'll find all kinds of people, housing, shops, and even micro-climates and micro neighborhoods … [Read more...]

How to Write a Winning Offer in a San Francisco Seller’s Market

How to Write a Winning Offer in a San Francisco Seller’s Market

We all know the drill: The San Francisco housing market is a tough nut to crack. It’s competitive. There is limited inventory. There is a lot of competition. And San Franciscans love to complain about real estate. As a long time San Francisco real estate agent, I sympathize. I’ve lived and worked through both buyer’s and seller’s markets, and I know how stressful it can be. Here are a couple of examples: Tales From the Bid A house on Dolores Park goes up for sale. It is dramatically … [Read more...]

SFhotlist 2015 San Francisco Housing Market Update

SFhotlist 2015 San Francisco Housing Market Update

Because our San Francisco housing market always delivers a wild ride, I’ve put together my thoughts on what to expect in 2015. For both buyers and sellers, knowing what to look out for will help you make great decisions and negotiate better real estate transactions. Ready? Advice for San Francisco Buyers and Sellers Buyers. My advice is always this: Buy what you can afford AS SOON AS you can afford it. Home price appreciation in SF tends to outpace your individual ability to save (except you … [Read more...]

Work with a Local San Francisco Lender

Real estate has gone digital in many ways, yet at its core, the business of buying or selling a home remains inherently personal. Just ask the 1,042,231 Realtors who continue to have a career helping their home buyers and sellers make important, significant and intimate decisions. Top producing real estate agents embrace the digital age but to do our jobs best, we must always remember that this business is personal. It is about relationships. The relationship between the agent and the … [Read more...]

San Francisco Condos For Sale – New Construction and Resale Market Update

Real Estate Market Update: San Francisco Condos For Sale New and Old The Mark Company represents the sale of new San Francisco condos for sale such as Arden Mission Bay, 8 Octavia Hayes Valley and Amero Cow Hollow. They produce an insider's update on the San Francisco new construction and resale condominium markets. Prices are up year over year. New construction inventory is up while the number of condos resales is down. Email if you want the whole report and we can send as a … [Read more...]

This Is Not a Real Estate Bubble. It is Econ 101.

This Is Not a Real Estate Bubble. It is Econ 101.

6% vs 53% I am not an economist. I am a San Francisco Real Estate Agent with 100s of sales under my belt. I have my own sense of the local San Francisco real estate market based on my life in the trenches of buying and selling homes for my clients. But I do follow the leading real estate economists and pay attention to both macro and micro factors that affect SF housing conditions. Lately, there's been a lot of talk about whether or not we're in a real estate bubble. My stance is that all … [Read more...]

Danielle Lazier to Speak at Inman Real Estate Connect San Francisco

Danielle Lazier to Speak at Inman Real Estate Connect San Francisco

Mic Check. I get to speak at Inman Real Estate Connect in Downtown San Francisco! Next week, I'll be speaking on a panel about internet marketing for real estate. As an avid real estate blogger and internet marketer for the past 12+ years, this is a topic on which I am passionate. Much has changed since SFhotlist was founded in 2002 but the basic principles of how to turn "internet leads" into real clients - San Francisco home buyers and sellers - remains the same. Provide  transparent … [Read more...]