It is impossible to avoid the newspaper and magazine articles, the blog posts and the talk around the watercooler about how the housing market in San Francisco is shifting back to being a seller's market. If you're a San Francisco homeowner and you're thinking of selling your home, here are our "Top 8 Home Selling Strategies". We have found that these are the best strategies to use to reach your goals - which we figure more than likely include selling your home quickly and for a great … [Read more...]
Q: We own a home in San Francisco and are considering selling it. What are the most important factors to consider as we make our decision to sell? A: This question is about control. Who controls what in real estate? There are many factors, both global and local, that will affect your results when it is time to sell your San Francisco home, whether it's a Bernal Heights single family house or a Mission Dolores condominium. Here is our Cheat Sheet to the 6 most important components that will … [Read more...]
Home selling tip: Create URGENCY, not DESPERATION. Over the past few years as the San Francisco real estate market has slowed, I noticed that some of my competitors began to host longer and longer open houses. First, there were Saturday open houses in addition to Sunday. Next, the times went from 2-4pm to 1-4pm and then, to 1-5pm. I've even seen a 12-6pm announcement! With all due respect to my fellow real estate professionals, I have to object to this trend. Sure, at first glance, it may … [Read more...]
Last weekend, the Chronicle posed a titillating question, "Is selling a vacant or occupied house best?" In my opinion, the question is not really whether selling a vacant or occupied home is best. The real question is what will it take to sell your home for top dollar in today's market? The San Francisco real estate market is different than it used to be. Sellers need to come to terms with the realities of the current real estate market. Yesteryear's hot seller's market may not return for a … [Read more...]
Thinking about selling your San Francisco home? How to make sure it sells easily and for its highest market potential.
How do you make sure your home sells (and sells for the highest price possible)? As you know, the real estate market has changed. In San Francisco, we have reached a more balanced state of being which unfortunately can seem random to many would-be home sellers. Why are some houses selling in less than 2 weeks on the market with multiple offers, and for significantly more than the asking price while linger on the market with no ready-to-act buyers? What is up with this and what can you do to … [Read more...]
There are really 5 main factors affecting a real estate sale and only 2 (or 3 if you include your choice in Realtor) that you, as the home seller control. What are the 5 main factors affecting a home sale? Location (This is out of your control unless hire house movers. I just saw this on Flip this House!) Financing (Again, out of your control unless your name is Paulson or Bernanke.) Condition, aka Presentation/Staging (You guessed it! This is one within your control!) Price (Wow, you are … [Read more...]