That’s a lot of money! How we really earn the real estate commission…

Here she goes again, defending her fee.

As you know, I like to wax poetically over at about San Francisco real estate, the real estate sales process, my role as a SF Realtor and sometimes, just about my life in the big city. Today, I wrote about the commission and the true value of your real estate agent. In other words, what do you really pay us for? I had a great experience recently where I was able to significantly increase my home seller’s profits through the art of influence. Donald called it the the art of the deal, and I don’t disagree. It’s not the obvious stuff that makes a difference when it comes to making you more money when you sell your home or negotiating a great deal and getting you the home you want when you buy a home. It’s the subtle stuff that truly counts.

Here’s an excerpt but please read the full post: The Art of Influence – What do you really pay your Realtor for? I promise, it’s a short yet highly educational read! But, of course, it is.

For some prospective home sellers, it is tempting to choose a real estate agent based on the list price they suggest or their marketing plan. Of course it is important that an agent knows the local market and has a good, modern marketing plan, but the truth is that there are only so many things anyone can do to market a home. I know my marketing strategies are effective, but I also know that this part isn’t what sets me apart. After all, anyone can build a website, hire a home stager and get professional photography, right?

It is my “softer” more nuanced skills of being able to listen, communicate, anticipate, influence and negotiate that makes me a good choice as your real estate agent. Recently, I posted on Facebook about how my business coach asked us to discover our “unique ability” and I said that mine was “telling folks what to do.” ;) That got a lot of “likes!”

But really, what I mean is that I am skilled at helping folks discover what’s most important to them and then empowering them to take the right steps to achieve their goals.


Have a good one and talk soon,


About Danielle

With and my other social real estate endeavors, I aim to provide helpful information on the San Francisco real estate market and economy as well as home buying & selling insider tips and tricks. No matter where you are on your real estate journey, I believe in harnessing the power of high-demand, low-supply San Francisco real estate to build a secure future.

My mantra: Buy what you can afford, as soon as you can afford it and watch your financial security and substantial tax savings grow over the years. In other words, to get to the penthouse, you must first get on the elevator.